Posted on May 15, 2013 by

Wowsers. One person can certainly make a difference. Whether you agree or disagree with his approach, Greg Karber has certainly got the spotlight on Abercrombie & Fitch. He isn’t happy, he makes one video with a good dose of humour and ‘boom’ it’s viral.


It certainly highlights quite a few things that are wrong about society. Sure, retailers target certain demographics and there’s no law against that. It does question the impact some of these brands are having on children though and the brand values of Abercrombie & Fitch. Some say he’s implying the homeless are worthless in a sense, if they’re worthless why is he giving them clothes? If anything he’s actually using the company’s own views on society against them.


Let’s see how A & F respond…


Ethics Category


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November 2014

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