#FitchTheHomeless

#FITCHTHEHOMELESS

Posted on May 15, 2013 by

Wowsers. One person can certainly make a difference. Whether you agree or disagree with his approach, Greg Karber has certainly got the spotlight on Abercrombie & Fitch. He isn’t happy, he makes one video with a good dose of humour and ‘boom’ it’s viral.

 

It certainly highlights quite a few things that are wrong about society. Sure, retailers target certain demographics and there’s no law against that. It does question the impact some of these brands are having on children though and the brand values of Abercrombie & Fitch. Some say he’s implying the homeless are worthless in a sense, if they’re worthless why is he giving them clothes? If anything he’s actually using the company’s own views on society against them.

 

Let’s see how A & F respond…

 

Ethics Category

TESTIMONIALS

“I have been collaborating with Rising Digital for over 5 years now and they are by far the most reliable team I’ve had the pleasure of working with in any space. The communication is fast, friendly and efficient with an emphasis on genuinely understanding each brand and its goals. They are always willing to jump on the phone and discuss every aspect of the digital world to help craft a smart, forward thinking... and more to the point... fun campaign. It’s always a team effort, which is what we’re all about. Combine that with a real eye for detail and the appetite for a challenge and you have an incredible company.”

Chris Johnson

Three Six Zero

June 2016

@_RISINGDIGITAL ON TWITTER
What dreams are made of 🐷 https://t.co/KSUvW4Bbiv
19 Jul
When you just gotta have that #PhoToGo 🍜 thanks @phorestaurant for the free scran!! https://t.co/gqvvcoQE3D
14 Jul
RT @Fluxpavilion: Our dear friends at @rockstarenergy are offering a full package to join us @MoonriseFest⚡️https://t.co/7eYHTT4Mez https:/…
12 Jul