Has Instagram Gone To The Dogs?


Posted on August 14, 2015 by

Pets on Instagram: a way of avoiding spamming your own followers with loads of pet pictures, or a millennial franchising opportunity?


It seems like every time I log into Instagram there’s another 5 Instafamous pets waiting under ‘Discover People’. There are so many it’s hard to tell which are owned by owners, which are built for brand endorsements and which are just actually cute animals. Here’s our guide on how to navigate your way through the fluff.


Pet accounts on Instagram fall under five categories:


1. Small, innocent pet accounts. We’re not even going to mention them because they’re reserved for friends and family (and the people trolling through pet related hashtags). These will only appear if your middle-aged aunt gets a hold of an Instagram account and likes all of her neighbour’s pet pictures.


2. Fame hungry Instafamous pets. How to spot: if the pet has Twitter, YouTube, a blog, an agent and a book deal, it falls into this category. Always check the Instagram bio. Looking at you: @marniethedog@hamilton_the_hipster_cat, @digbyvanwinkle, @buddyboowaggytails.


3. Pets famous for being ugly (no offence). A lot of these accounts crossover with no. 2, however they have the sob story background that makes it almost acceptable. @Tunameltsmyheart, @iamlilbub, @realgrumpycat, @princessmonstertruck, @colonelmeow.


4. Pets that are justifiably famous for being cute. If the pictures give you the feels, you’ve found a bona fide cute animal account. @darcytheflyinghedgehog, @veryfatrabbit, @koto_koto_.


5. Pet featuring accounts. Accounts like @catsmosh, @dogsofinstagram and @adorable_animals, who feature the Crème de la Crème of pet pictures. If you’re just after a cute pet pick-me-up and not interested in following the first person narrative of a pet, these accounts are for you.


With Lil Bub’s clothing line, @thefatjewish‘s @toastmeetsworld & @muppetsrevenge and our buddy Kygo’s new friendship with @itsdougthepug, it seems celebrity animals endorsements are the new, sought after collab.


S/O to @kushi_kitty for giving us practical research on the subject. Bookings via @r_stoughton. Book deal and world tour coming soon!



Analysis Category


"Rising were invaluable during the release of my last studio album DRIVE. For a period of about six months around the release, hardly a day went by without me speaking to Seb or Avery about every single aspect of the release, with their input going far beyond what I expected, covering many more areas than just digital management, and never getting annoyed at my multiple phone calls and emails about every aspect of the project. On release day, we nailed the elusive #1 spot on the US iTunes Dance chart and it’s no exaggeration to say without Rising, I don’t think that would have happened. Great company, great people."

Gareth Emery

January 2015

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