Pets on Instagram: a way of avoiding spamming your own followers with loads of pet pictures, or a millennial franchising opportunity?
It seems like every time I log into Instagram there’s another 5 Instafamous pets waiting under ‘Discover People’. There are so many it’s hard to tell which are owned by owners, which are built for brand endorsements and which are just actually cute animals. Here’s our guide on how to navigate your way through the fluff.
Pet accounts on Instagram fall under five categories:
1. Small, innocent pet accounts. We’re not even going to mention them because they’re reserved for friends and family (and the people trolling through pet related hashtags). These will only appear if your middle-aged aunt gets a hold of an Instagram account and likes all of her neighbour’s pet pictures.
2. Fame hungry Instafamous pets. How to spot: if the pet has Twitter, YouTube, a blog, an agent and a book deal, it falls into this category. Always check the Instagram bio. Looking at you: @marniethedog, @hamilton_the_hipster_cat, @digbyvanwinkle, @buddyboowaggytails.
3. Pets famous for being ugly (no offence). A lot of these accounts crossover with no. 2, however they have the sob story background that makes it almost acceptable. @Tunameltsmyheart, @iamlilbub, @realgrumpycat, @princessmonstertruck, @colonelmeow.
5. Pet featuring accounts. Accounts like @catsmosh, @dogsofinstagram and @adorable_animals, who feature the Crème de la Crème of pet pictures. If you’re just after a cute pet pick-me-up and not interested in following the first person narrative of a pet, these accounts are for you.
With Lil Bub’s clothing line, @thefatjewish‘s @toastmeetsworld & @muppetsrevenge and our buddy Kygo’s new friendship with @itsdougthepug, it seems celebrity animals endorsements are the new, sought after collab.