Along with snow storms, social pressures to join a gym and this great #ThugLife video, we recap the changes from January 2015.
1. Shout. Much like Yik Yak (we love Yik Yak), but without the anonymity, ‘Shout’ allows its users to interact with people within a 25 mile radius, sharing comments, pictures, questions, tips, breaking news or just some start a conversation.
2. Picattoo. A branch from Instagram Web Interface INK361, Picattoo was launched this month. For $14.99, users can choose 12 of their favourite Instagram pictures and get them made into temporary tattoos.
3. Snapchat. Snapchat’s ‘Discover’ feature was launched, bringing its users featured videos from major media brands such as: Comedy Central, Food Network, CNN, National Geographic, Vice and Warner Music. Snapchat also apparently pitched its advertising service out to brands at $750,000 for a snap for one day. There has been some outcry from this update as it’s banished ‘top friends’ and therefore removed the stalking element of the app… We’ll have to wait and see if that’s restored.
4. WhatsApp. It has been reported that Oxford Mail’s WhatsApp approach to mailers has achieved 1,200 subscribers after 6 months and achieved more click throughs than emails or Twitter. This could be a great idea for renovating all-too-deletable email marketing attempts.
5. BuzzFeed. This month viral news site BuzzFeed opened a ‘public chat’ channel within the app ‘Viber’. Within the chat, BuzzFeed’s journalists link to stories and join in discussions. It currently has 20.2k Followers, I took a look but the conversation that was happening in there was way to sporadic and random for me to grasp.
6. Facebook. ‘Facebook At Work’ was launched this month, allowing businesses to create their own social networks amongst employees. Users are able to link their personal accounts to this (although there is no crossover) and the functionality of this platform will work much like ‘Groups’. Facebook has also teamed up with the National Center for Missing and Exploited Children to send AMBER Alerts straight to people’s News Feeds in targeted areas to help find missing children. It has updated the features on custom audience adverts which are now able to target a singular website page’s audience. Facebook’s video tab was also introduced as well as ‘place tips’.
7. Twitter. Twitter have fully rolled out ‘While you were away’ and have launched ‘digits’ for developers – a tool that allows users to log into apps just using their phone number. After telling verified users to stop posting Instagram links, Twitter debuted their native video tool which allows users to capture and upload video to conversations for up to 30 seconds. Group messaging of up to 20 Twitter users is also now available… Little late to the party guys.
Facebook, Instagram, Tinder and Hipchat all went down on January 27th 1am ET. The guys from ‘Lizard Squad’ tried to claim it was them, but apparently it was just a ‘change that affected our configuration systems’.