Not-there.org

NOT-THERE.ORG

Posted on March 11, 2015 by

Gender equality has been a battle for many years, especially in the working world. Having a personal interest in the topic and after writing my dissertation on ‘The Glass Ceiling’, I too have seen the numbers and it’s evident that there is still a lot of work to be done. Equality has been brought even further to the forefront of the online community recently thanks to Emma Watson and the #heforshe campaign. Her speech at the UN last September was once of the most empowering things I have ever seen. She did great justice to everyone who has fought and is fighting for equality.

 

Another campaign that I came across recently was one that coincided with International Women’s Day last Sunday. The Clinton Foundation (an initiative by Bill, Hillary and Chelsea Clinton) alongside Droga5 launched the not-there.org campaign that highlights that there is still a gap in gender equality. They teamed up with Unilever, iHeartMedia, Beats by Dre, Simon & Schuster, Kate Spade, the New York City Ballet, Under Armour, H&M, Zalla Pilates, Diane von Furstenberg, Snapchat and Condé Nast and created a campaign that visually wiped women away from adverts, magazines, billboards in and around New York. A powerful reminder that women ‘still aren’t there’ when it comes to equality.

 

They have my full support, do they have yours?

 

 

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