After the success of the PK7 album campaign, Paul’s management hired us to continue taking care of all things digital for Paul. After a couple of months of planning, we began work on the BACK TO THE FUTURE campaign which involved digital strategy, creative direction, content creation and advertising. The campaign was based on a trilogy of mixtapes created by Paul that could be downloaded for free. There were also physical cassette versions produced as giveaways. The response was hugely positive and resulted in an extensive tour in 2017.