The Ice Bucket Challenge: More Than a Viral Trend

THE ICE BUCKET CHALLENGE: MORE THAN A VIRAL TREND

Posted on July 28, 2016 by

Nice bit of happy tech news!

 

You’ll remember the ice bucket challenge, sweeping our screens with the latest celeb or Facebook friend getting covered in, well… a bucket of ice.

 

The viral phenomenon has turned out to be much more than that this week. Originally created as a fundraising effort for ALS, the challenge raised $115 million in donations and has resulted in a break through in identifying the NEK1 gene that is among the most common genetic contributors to the disease.

 

The power of social media hey? One step in the right direction…

 

Photo Credit: Cia Gould

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