where’s the drop?
We had a lot of fun with this. mau5trap came to us when Joel was producing a full orchestral album. The project started with artwork design. We came up with a range of different concepts but in the end, deadmau5 had a vision which we brought to life.
The release was exclusive to TIDAL, with 2 live shows to follow at the Wiltern in LA where we put together the playbill (programme to RD UK). The shows were a huge success and a full vinyl design shortly followed. Cue awesome vinyl book.
The campaign consisted of graphic design from artwork, vinyl, snipe posters, filming and photography through to the roll-out of a detailed ad strategy. This one had it all.